How to Increase Your Annual Fund and Capital Campaign Fundraising Rates by up to 45%...and Stop Letting Revenue Fall Between the Cracks
Whatever is broken, fix prospect management first!
Fundraising starts by generating or qualifying an interest in your organization's mission. Solicitation ends with collecting a contribution from a donor. Between these two events in the fundraising process is a chain of interlinked processes that convert interest into fundraising revenue. Like any chain, it's only as strong as its weakest link. Consider this on how to find and fix your prospect management weak links...
About 75% of prospects from special events and other lead-generating activities are never followed up--largely for one of these three reasons:
But prospect management is absolutely critical to the success of your special events and other lead-generating activities.
So what's the problem?
Like time management or dieting or regular exercise, prospect management is very easy to talk about in theory and very difficult to do--no fail, every day.
Just like the resolutions to lose weight or get regular exercise, most people who set out to do thorough prospect management fail to maintain consistent, accurate prospect management for any significant period.
This is especially true for nonprofits who rely on board members and other volunteers to do propect management.
Time to get positive
If you recognize a problem, we'd better have some solutions for you-and guess what? The central recommendation we make is prospect management is one function that all organizations should consider obtaining services from an outside provider.
LeadAdvance, our expert lead qualification and follow-up service, can be the savior because it gives you the management information to:
Find any broken links and fix them
Continuously control quality and fundraising costs
Manage your contact and cultivation needs to match the needs of your organization
Make the most of your special event and other prospect generation investments
We can organize your prospect database, strengthen your prospect pipeline,and ensure revenue doesn't fall between the cracks.
Right for you?
Click here for a free, no obligation prospect management assessment to see how we can apply our services to your specific situation. Or, send an email to agencyassist@gmail.com.